The America’ Cup – The Perfect Platform to Promote an Unknown Place.
While the Americans focus on the proximity of RAK to Iran, the UAE is looking forward to potentially putting another emirate on the map. That sailing is being used as the driver to introduce RAK onto the world stage is testament to the brand associations that sailing brings a destination and validates investment in sailing by countries like Oman.
Just as Andalucia is using the iShares Cup to promote itself to the world and Alicante is preparing to become the home of the Volvo Ocean Race – Valencia’s loss is the gain of a tourism board of a small middle eastern country. Even if BMW ORACLE veto the venue choice by protesting its validity with relation to the Deed of Gift, RAK has won a pretty major PR battle and thrust itself into the conciousness of Cup fans around the world. The following was published in a Dubai paper and shows a local’s view.
The America’s Cup will take place in Ras al Khaimah next February. The emirate’s unexpected selection as the home for the world-renowned race is a formidable move by RAK Tourism. When it comes to destination branding (for cities or countries), it always starts with positioning.
What does the city or country stand for? Beyond the obvious (low taxes, good lifestyle), what will make tourists visit or executives invest in a place?
The battle is global and with tourism, the fight is fierce. Year-long sun or modern infrastructure is not enough, especially in this part of the world. You need something extra to attract audiences.
This is where branding comes in. Recently, Morocco has touted itself as “a country that elevates your soul” while Greece invites guests to have “the true experience”. Each adopted a spiritual approach. The idea is to transcend their unique and popular products on offer, those made of history and culture.
Thursday 13 August
In Rio today the NZ Optimist Association has secured the hosting rights to hold the 2011 World Championships. The Opti Worlds will be held in conjunction with Napier Sailing Club in Hawke Bay in late December 2011. The International Optimist Dinghy Association AGM was held this morning at the annual meeting of IODA.
45 countries voted at the meeting, and New Zealand came out ahead of Peru to host the worlds. The team in Rio are thrilled at the result, which has involved lobbying of the many country representatives to come and visit our fair shores. It will be the first time Oceania has hosted the event, at which we can expect up to 250 competitiors from approximately 50 nations.
Guernsey girl & Scottish lad lead charge for Volvo Musto British Optimist Nationals glory
Guernsey sailor Johanna Asplund strengthened her grip on the girls’ Volvo Musto Optimist British National Championship title before admitting she would still be happy to finish the prestigious event in the top three at Largs Sailing Club.
The 14-year-old Guernsey YC talent sits in pole position in the race for the girls’ National crown – as well as laying second girl overall in the British Open competition behind American leader Megan Grapengeter-Rudnick – boasting a number of impressive top 10 finishes from her eight races so far including an awesome race victory in tricky breeze yesterday (Tuesday 11 August).
Some of Britain’s most illustrious Olympians have passed through the Optimist class on their way to the biggest prize in World sport including triple Olympic Champion Ben Ainslie, two-time Olympic gold medallists Iain Percy and Sarah Ayton and Andrew Simpson, who claimed Beijing 2008 Star class victory alongside Percy.
But with two days of racing still to come Asplund, who sits ahead of fellow Brits Megan Brickwood (Hayling Island SC) in second and Sara Doust (Cardiff Bay YC), is not getting carried away by the thought of becoming British Champion just yet.
Day 4 Opti Worlds: NZ Team Report
Racing finally got underway again after a lay day at the Opti World Championships in Niteroi today, with an delayed start time of 13.00 in light and patchy conditions building to a maximum of 10 knots .
Three races were held in Niteroi slightly more constant breeze arrived and the races were fired off with no mucking around.
Saw the kids staring in a lighter breeze with some really challenging conditions with the breeze gusting 8 knots and dyeing out to 3, this made starting and the up wind beats very tricky. The sailors found it very frustrating to maintain their advantages and were mostly overtaken in the middle half of the two upwinds when choosing sides.
The testing conditions were continuing to be a problem on the race course with the shifts getting harder to read and even harder to get in phase and capitalise on the surrounding boats. The NZ team was starting really well but were too conservative with their tactics and were unable to fully capatalize on the 20 deg shifts.
The last race of the day was started with an early shift to the left side of the race course, this brought the breeze up to 10 knots maybe even reaching 12 knots at best. The last beat saw the breeze come back to the right a little, this caught most of the fleet out and open the door to a great passing opportunity.
Overall the day was tough but the sailors did a good job and learnt a heap from the conditions.
Press release – 12th August 2009
KPWT Dunkerque Kitesurf Pro 2009
Kiteboard Pro World Tour
11th – 16th August 2009
Day 2 started at 09h00 with a skippers meeting, after an early breakfast.
The wind that was forecasted today arrived just after lunch. The planned course races were quickly substituted for freestyle, as it was now a good South West blowing an average of 15 knots.
The first heats kicked off around 1pm and saw Peter Tyushkevic (RUS,FLEXIFOIL) face the local Martin Debruyne (Triple-C). Peter started with a cool 313 followed by a smooth slim chance and held strong throughout his heat, leaving his opponent floating in the first round.
Vincent Tiger (FRA, F-ONE) matched up against Pierre Romain (FRA, NORTH) for the heat of the day in my opinion. Both looking quite good, but I think Vincent’s blind judge 3 took the round from Pierre and he progressed.
During the heat Vincent was flying downwind and everyone held their breath thinking he was going to cross over the competition area and into the “arrest” zone that the water police had demarcated. He pulled out last minute thank goodness!
The freestyle heats were stopped, as the wind had dropped off a little and the race director quickly shifted to course racing. The course was set out in a “banana” shape and the riders pumped their bigger kites and prepped their racing boards for the start. Riders had colored and numbered lycras to identify them, they had to also register their kite colors and brands to the beach marshal to prevent any confusion. The course was set out over about 6 minute laps and 2 laps were run for the first and only race for the day.
A great day on the KPWT DUNKERQUE KITESURF PRO!
more Solitaire here
Artemis Ocean Racing 2nd IMOCA 60 To Finish in Rolex Fastnet Race
Team artemis ocean racing, rolex fastnet race
Artemis Ocean Racing skipper Samantha Davies, co-skipper Sidney Gavignet and crew, Graham ‘Gringo’ Tourell and Gareth Rowley, crossed the finish line of the classic Rolex Fastnet race at 0615 BST this morning (Wednesday, 12.8.09) to finish 2nd overall in the IMOCA 60 class.
The 608-mile race took Artemis Ocean Racing 2 days, 18 hours, 15 minutes and 41 seconds and the crew can take the utmost satisfaction in finishing less than an hour and a half after the winning IMOCA 60, BT.
Artemis ocean racing, rolex fastnet race 2009
“I think tactically we sailed the right route in terms of the wind and sailing round the coast – I don’t think we could have done anything more than we did,” said Sam at the finish. “I’m quite proud of our track on the chart and it’s encouraging but a bit frustrating at the same time not to be able to stay in touch with them in the lighter downwind stuff. It’s been pretty tiring, the sprints always are, and I probably need to go and sleep for 24 hours!
Photo credit: Rolex / Carlo Borlenghi
August 12, 2009
Property developer Mike Slade’s ICAP Leopard secured a second consecutive line honours victory in the Rolex Fastnet Race in the early hours of this morning. With the mixed conditions the 100ft super-maxi was considerably behind the course record she set two years ago. Arriving at the Plymouth breakwater finish line at 00:09:36 GMT, her elapsed time on this occasion was 2 days 11 hours 9 minutes and 36 seconds, compared to 1 day 20 hours 18 minutes and 53 seconds in 2007.
” It was a great race ,”commented Slade. ” It is always nice to have a race where there are no breakages or damage. We didn’t get into any difficult situations. We just wanted to get around fast and competently. All in all we are delighted to be here, second time running, back to back victories in this great race. A huge thanks to the RORC, our sponsors ICAP and Rolex for yet again taking an interest in yachting.”
To have broken the record would have required more wind, but despite this the 2009 Rolex Fastnet Race was still a nailbiter, said Slade. “There was a lot of light air and ‘are we going to get through a tide gate?’ It made for a very exciting race. We were always looking over our backs because, Rosebud, Ran and Luna Rossa were all there, all ganging up, only 20 miles behind all the time. So we couldn’t afford to make any mistakes.”
ICAP Leopard’s next major events are the Rolex Middle Sea Race out of Malta in October followed by the Rolex Sydney Hobart in December. “No one has ever won all three and we will give it a try,” said Slade adding that he would be back to try for a third win in the RORC’s biennial offshore classic in 2011. Specifically this is a warm-up for the race to Hobart . “There is Maximus from NZ, Alfa Romeo and Wild Oats, so we’ll have our work cut out. We will go down there and represent Britain and try and knock off the Aussies. God knows what they are going to do at the Oval [the Ashes cricket contest]. We might need to get some revenge!”
ICAP Leopard arrived in Plymouth earlier than anticipated. On the way to the Bishop Rock the boats behind had been closing in on her, but on the final leg to the finish they managed to redress the balance, hanging on to the breeze, contrary to the forecast and making the tide at the Lizard. “I think the boats behind ended up transitioning into our breeze,” explained Ray Davies, Emirates Team New Zealand afterguard, who was calling tactics on board ICAP Leopard. “We never got the breeze they had and they sailed out of their westerly.”
Photo credit: Rolex / Carlo Borlenghi
Hood River YC – Double Dammed Race 2009
11 August 2009
The Hood River Yacht Club Double Dammed is a 41 mile direct sprint down the Hood River. Always windy apparently and always spectacular sailing. We would agree based on the videos below…
The first was shot from onboard Chris Lloyd’s Open 5.70 flying machine. Chris describes the action for us: ‘The first part is with chute up just after our spin halliard block broke free from the fractional position on the mast, instnantly converting itself to a masthead. This forced us to use our masthead runners (open modification) which was not fun. Camera got knocked off by a runner before it got really windy. At 4:55 in we have a man overboard. Mike just jumped overboard and decided to have a little waterski holding onto the mainsheet. Everyone was laughing afterwards though. After that, it’s reefed main and jib only and big swell and nuking breeze.’
International Finn Class Celebrates the era when real men were real men….
For three days this coming weekend, Uppsala in Sweden will become the centre of the universe for Finn sailors. Sixty years ago in 1949 the first Finn was launched there by its designer Rickard Sarby in his attempt to win a design competition to select the monotype dinghy for the 1952 Olympics in Helsinki.
CST COMPOSITES MOTH WORLDS
(August 11, 2009) – Three races (Races 5-7), were sailed on Day 2 of the CST
Composites Moth Worlds, underway at Cascade Locks, Oregon. Similar conditions
to Day 1 prevailed – flat water, a shifty breeze, cloudy with slightly lighter
air. Racing was postponed a short time due to light wind and the first race
got underway about 11:30am in 8-10 knots, which built to 12-15 by the end of
Today saw the 47-strong International Moth fleet fully settle into competition
mode, demonstrating outstanding skill at working through the shifty
conditions, offering up plenty of lead changes, and exciting action at the top
mark to entertain the large spectator fleet that turned out to watch
Day 2 Top Ten Finishers: Nathan Outteridge (AUS) 12 points, Bora Gulari (USA)
14 points, Arnaud Psarofaghis (SUI) 21 points, Simon Payne (GBR) 22 points,
Dalton Bergan (USA) 23 points, Rohan Veal (AUS) 30 points, Scott Babbage (AUS)
31 points, Kevin Hall (NZL) 57 points, Brad Funk (USA) 60 points, and Andrew
McDougall (AUS) 62 points. (Note: 7 races sailed to date, with one discard)
Wednesday August 12, is a lay-day for the fleet. Racing resumes Thursday
August 12 and will continue through Saturday 15th. — Full report: